Social Media Marketing is an effective and affordable way to reach your prospects. Adding this to the functionality of CRM creates optimal marketing power. According to Gartner, social CRM will be a $1 billion subsector of the CRM market by the end of this year. The various sites, blogs, and communities that comprise this arena represent the fastest growing areas of the Internet. Further, they now reach more people than email, according to Nielsen Online.
Many of our CRM clients don’t realize that social media marketing features in Microsoft Dynamics CRM can greatly streamline their marketing activities. Let’s take a look at how:
Tracking and Measurement: It’s one thing to have a social media strategy in place, and completely another to be able to measure what’s working and what’s not. If your strategy worked the first few weeks or even months, it’s very likely it’s not as effective anymore. With how fast the social media stage changes, you need to constantly keep ahead of the tide. When social networks and CRM work together well, businesses gain the ability to better listen to customer conversations and engage social customers on their own terms while managing and measuring their efforts to do so. By combining CRM with social networks, you can also get closer to a true view of your customers so you can further optimize your marketing, sales, and customer service efforts.
Richer Connections: Social media is a new way to communicate with your customers and prospects, which means an opportunity for richer connections. By combining CRM and social networking, you can easily track conversations and stay connected 24/7, creating great relationships that generate business and customer loyalty.
Streamlined Management: There are also more options as add-on modules to enhance your social media marketing reach even further. Accelerators for Microsoft Dynamics CRM are add-on modules developed to address specific business needs. The Social Networking Accelerator allows Microsoft Dynamics CRM users to discover online conversations, identify influential people, and engage with them on social networking sites using their customer system of record—Microsoft Dynamics CRM.
If you would like to learn more about how connecting social media networks and Microsoft Dynamics CRM can help your business, please contact us.